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Video Library
Short explainers that make hard ideas manageable, captioned and translated. The series is in production, so this page is what is coming rather than what you can watch today.
Coming soon. No episode has been recorded yet.
Hard ideas, made manageable
Short explainers of two to four minutes. Each will pair with a written article, be captioned, and be available in regional languages.
Calm narration
No dramatic music, no frightening imagery.
A real person on screen
A named clinician or navigator wherever possible.
One clear next step
Every video ends with somewhere specific to go.
The launch playlist
Nine episodes, none of them recorded yet. Each row is a commitment rather than a link.
- What a genomic report actually tells youTurning a variant list into a decision.Coming soon
- Blood or tissue? Choosing the right testLiquid biopsy and tissue, in plain terms.Coming soon
- What is ctDNA?How a blood test can read a tumour.Coming soon
- TMB, MSI and immunotherapyThe immune markers, explained.Coming soon
- What MRD monitoring meansHow Clear catches a recurrence early.Coming soon
- Watching treatment workHow Sentinel tracks response and resistance.Coming soon
- Inherited risk and your familyWhat Heritage and cascade testing do.Coming soon
- Who signs your report?The KPCIRC tumour board, and why it matters.Coming soon
- Meet your navigatorThe human support behind every plan.Coming soon
Video to come
Series title sequence and first episode
Ratio16/9Length2 to 4 minutes per episode
Film briefLaunch blocker
Produce the nine videos above as one consistent series: same title card, same colour grade, same closing frame with the Signal WhatsApp number. Start with “What a genomic report actually tells you”, since it is the one most people search for. Budget for captions and dubbing in at least four regional languages.
One consistent series format: same title card, same colour grade, same closing frame with the Signal number. Single camera, natural light.
Must be in frame
- A named clinician or navigator on screen, speaking plainly
- Burnt-in captions, plus subtitle tracks and dubs in at least four regional languages
- One clear next step at the end of every episode
- Start with the report explainer, since it is the one most people search for
Must not be
- Dramatic music, countdown clocks or frightening imagery
- Statistics quoted without context
- A different look between episodes
- Draft alt text
- The first episode of the OnKommon explainer series, on what a genomic report actually tells you.
Before launch: Produce and embed the videos. Each should pair with its written article.
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